Babson College Boston University (USA) and Valkiria join forces to launch, for the first time in Barcelona-Europe, the Innovation Sandbox Program. It is a program on new models of corporate innovation, certified by Babson College, the world’s leading school in entrepreneurship and innovation, and developed by the guru and professor of Strategy and Innovation, Jay Rao.
Today, companies want to be more innovative in the hope of discovering the elixir of success. Everyone talks in their organizations that they need to be more innovative, that innovation is the key… but is the meaning of ‘Innovation’ really known? Do you know what are the steps to follow to ‘Innovate’? What is the purpose of innovation? How is it measured? What is an innovation business model? And, most importantly, what is ‘Culture’?
Innovation is a change of mindset and behavior and is driven by the organizational culture – the heart of the company – which is defined as the values and attitudes of the people who are part of the organization. Innovation is not an invention but a discipline, a process to improve a company’s products and services by adding value to society.
The entrepreneurship program is very focused on innovation in future-focused organizations, focusing on new disruptive business models and innovation methodologies.
Let yourself be immersed in an environment of experimentation next February 12 at Valkiria in the Innovation Sandbox Program. In addition, we invite you on February 13 to the Innotour 22@, an inspirational route through Barcelona’s innovative ecosystem.
The way to innovate, according to the professor from
Babson College
The way to innovate, according to the professor, is to “get it wrong a lot, quickly and cheaply in order to get it right,” by experimenting and failing, by trial and error.
Limited seating. If you are interested in participating, please contact us via comunicacion@valkiriahubspace.com.
