Barcelona has initiated the reactivation of the MICE sector with public-private initiatives aimed at the city’s economic recovery and increased productivity. To achieve this goal, it is necessary to emphasize the actions and actors that energize the spaces of the city, on this occasion we will talk about the importance of the location of spaces for events.
According to the Barcelona Tourism Observatory, in the city has increased by 15% the total expenditure of the stay during the month of May 2021. This means that the development and production of events of different types is increasing for the summer, with a view to consolidating the full reactivation of events in September, taking into account security measures and the availability of unique spaces for these activities.
Companies dedicated to the location of spaces for events are key for clients, suppliers and all professionals in the sector, to carry out their projects either for the realization of events or to find locations for audiovisual production and photography in the vast majority. An initiative has also been created to promote and reactivate meeting tourism, one of the segments most affected during the pandemic. These programs are created jointly between Turisme de Barcelona and La Diputació de Barcelona under the concept “Barcelona, the place to meet”.
At Valkiria we are aware of the importance of having multipurpose spaces that adapt to the needs of any project and format. That is why we work hand in hand with venue locators who are the bridge between agencies, companies, private clients and other venues.
Meetings tourism represents one of the most representative revenues for the city, and in 2018, Barcelona Turisme
reported a total revenue of €1,901 million.
This is the highest record figure ever achieved in the sector. During 2019 this figure fell slightly and by 2020 the sector was expected to rebound, but the pandemic caused this item to decline by 78.3%, as we discussed in our ODS post.
The needs of locators
Venues have been transformed today thanks to innovation and technology that has allowed events to evolve forever. The locating companies are in charge of finding the perfect space according to the event, audience and objectives. Barcelona today is able to provide innovative spaces, equipped with state-of-the-art technology and focused on sustainability.
It is important to provide solutions that will help the location companies to find spaces for the development of face-to-face, hybrid and 100% digital events. It is here where the localization of event spaces is one of the most important tasks in the reactivation of the sector, since it is essential that all actors are interconnected thanks to these companies to generate value in the spaces.