New formulas, new requirements?

The new normality, inherited from the pandemic, has implied the reformulation of the fundamental pillars of the events. This implies the proposal of new formulas, which in addition to allowing the events to continue, improve the experience of the attendees, making use of the technology learned throughout these two years of hasty digitalization.

However, apart from the need for new, much more innovative and creative formulas, in recent years there has also been an increase in the demands made by clients on event management companies.

The following are some of the techniques that are here to stay. These are focused on the audiovisual field and will help to materialize the great ideas that creatives and event organizers have, making it much easier for clients to present and visualize them.

Rendering for events: your ideas in 3D

Years ago it was enough to communicate the idea that the creatives had so that the clients could imagine how their event was going to be. Today it is not enough, more visual material is needed to represent these ideas.

Thus, renderings are an excellent technique to show what the event will look like before it takes place. These are a graphical representation, consisting of an image generated through a 2D or 3D model. In most cases, an optical effect is achieved that allows a realistic view, with depth and texture. Currently, there are different possibilities, both paid and online, to make renders. Some of the most popular paid programs used by professionals are: Autodesk 3DS Max, Blender, Maya, Fstorm or After Effects.

Hyper-realistic graphics: you’ll mistake it for reality

Increasingly, graphics are approaching hyperrealism and photorealism. Different companies, especially those dedicated to gamification, are investing large amounts of money to perfect this technique. Thus, although its origin and use is mainly in video games, this approach to reality can also be used in events.

In this case, the hyper-realistic graphics stand out not only for the texture and definition, but also for the importance of the good use of lighting, with or without ray tracing, or other influential decisions, such as the art direction itself. Thus, this type of graphics can be used to present the idea of the event to the client in a much more realistic way. In addition, it can also be used in virtual events, where you can create a much more immersive and interactive experience.

Timelapse video: hours of work in seconds

In this case, this graphic material, apart from being useful to present ideas about your event to the client, is also useful to track the process of creating the event and demonstrate your work in a very visual way.

Timelapse is a technique in which a sequence of photographs are taken with certain intervals between each other. Once these photographs are joined together, the final result is a video through an accelerated sequence of images. This allows organizers to record the process of creating the event and customers to record their entire event and experience.


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