Thousands of events are held every day, many of them monotonous and repetitive and end up boring the attendees. User attention is scarce in an abundant world, therefore, it is necessary to find strategies to make your event stand out from the rest. The success of an event is closely linked to its dissemination, and here is where the event marketing.
According to a study conducted by
Bizzabo in 2019
In addition, more than 60% of marketing professionals expect to increase their event budget by 22%. This type of marketing allows establishing connections and emotions between the public and the brand. It means that customers are loyal and potential, and can identify with the brand’s personality and corporate values. In short, it is about transmitting through the event the identity that defines the company, considering the creative part to differentiate the product from the rest of the offers.
Plan your marketing strategy
Planning is fundamental, making a radiography to take into account the needs of the target audience in order to design an effective value proposition. effective value proposition. Look for strategies to make your event unique and captivating.
- Establish objectives: Plan the skeleton taking into account the target audience, the budget you have available or the venue. Set your objectives according to the goal
SMART
you must be: Specific, measurable, achievable, relevant and time-bound. - Promote your event: Once the objectives have been set, let your audience know that you will be holding an event. Consider the best form of promotion; social media, websites, affiliate marketing or email marketing.
- Technical and entertainment aspects: Take into account all technical issues such as the quality of the quality of the media such as sound or video. The capacity of the venue, if it is a face-to-face event, or the performance of the streaming platform, if it is a virtual event. However, entertainment should not be left out, i.e., those surprise elements that will attract attention and faithfully capture consumers’ attention. Gamification is an excellent strategy.
Generate engagement at your events
To make an event a powerful powerful and differentiating product increases the engagement and interaction of the participants. Engaging the audience will keep them active and away from other distractions.
According to Visme, in his report The Future of Event Marketing: Trends and Challenges’. 86% of event planners believe that technology can have a major impact on the success of their events. Betting on the use of mobile devices can be a good choice for enhance the attendee experience and provide relevant information. Through tools such as virtual navigation through the different stands of the event or offering real-time data. The idea is to make the attendees see the purpose of the event through attractive incentives and thus call for their participation and active listening.
Beyond production
According to
HubSpot data
60% of marketers, a few years ago, said they could not find a way to measure the success of an event. Currently, there are different metrics through which it is possible to extract data data can be extracted on the events carried out. Despite the fact that, during an event, it is possible to intuit whether the result is favorable or not, many times the perception is erroneous and far from the real data. Therefore, using metrics will allow see the real result of the event and thus improve in the next ones to make them more in line with your KPI’s.
From
Valkiria
we give you the keys to measure event marketing effectively.
- To make a follow up of the event through social networks
- Conduct surveys to the attendees to assess their satisfaction and experience
- Contrast the benefits against the costs
- Define key performance key performance indicators (KPIs) (KPI):
Check-in
mentions on social networks, new customers or sponsor satisfaction.
We invite you to see Valkiria Afterwork‘s event marketing ‘tastet’.
