{"id":8627,"date":"2022-10-27T10:54:24","date_gmt":"2022-10-27T10:54:24","guid":{"rendered":"https:\/\/valkiriahubspace.com\/2022\/10\/27\/uncertainty-the-biggest-opportunity-for-the-mice-sector-in-2022\/"},"modified":"2022-10-27T11:03:17","modified_gmt":"2022-10-27T11:03:17","slug":"uncertainty-the-biggest-opportunity-for-the-mice-sector-in-2022","status":"publish","type":"post","link":"https:\/\/valkiriahubspace.com\/en\/uncertainty-the-biggest-opportunity-for-the-mice-sector-in-2022\/","title":{"rendered":"Uncertainty, the biggest opportunity for the MICE sector in 2022"},"content":{"rendered":"

The lead-up to 2022, while hopeful for the global economy, is fraught with uncertainties and concerns in the wake of the Omicron variant<\/strong>. Once again, the industry faces the challenge of overcoming these limits<\/strong> through the use of technology and the ability to reinvent itself<\/strong>.<\/p>\n

The great discovery of these years marked by the pandemic is the fact that these uncertainties are seen as great opportunities for the sector. As the saying goes, “if you can’t beat the enemy, join him,” a saying that perfectly describes the situation faced by the events industry. In this way, the pressure that indecision puts us under forces us to reinvent ourselves and look for new opportunities<\/strong> to exploit.<\/p>\n

Emotion and technology: new trends<\/strong><\/h4>\n

The key elements in this issue can be classified according to two trends that have taken over the MICE sector: the humanization of companies and technology.<\/p>\n

As for the humanization of companies<\/strong>, this trend arises as a consequence of the pandemic, which has forced companies to create messages from a much more emotional<\/strong> side, in order to foster a sense<\/strong> of belonging among employees and especially among consumers. In addition, this trend has been presented as an opportunity to strengthen the customer-brand bond<\/strong>. In this way, companies tend to put people at the center of business, as they are the ones who build and connect with the brand or event.<\/p>\n

This trend has also given rise to other trends that are closely related to the humanization of brands, such as the growing trend towards sustainability<\/strong>, safety<\/strong>, diversity<\/strong>, equality and <\/strong> inclusion<\/strong>. In short, all from a perspective of preserving the planet and with a social purpose.<\/p>\n

In terms of technology, we can also refer to this trend as the virtual experience economy<\/strong>, as we allude to the fact that we live in a new “hybrid world”, in which a new “hybrid public” is also born to understand and satisfy. Therefore, all the technologies that help to have a better virtual experience come into play, such as Augmented Reality (AR), Virtual Reality (VR) or artificial intelligence, among other technologies discussed in past blog posts<\/a>.<\/p>\n

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Adapting to change: the key to success<\/strong><\/h4>\n

These two general lines of current trends lead to a large number of opportunities that can be grouped under the umbrella of events.<\/p>\n