{"id":8532,"date":"2022-10-27T10:53:27","date_gmt":"2022-10-27T10:53:27","guid":{"rendered":"https:\/\/valkiriahubspace.com\/2022\/10\/27\/investing-in-virtual-events-is-an-excellent-option-in-2021\/"},"modified":"2022-10-27T10:53:27","modified_gmt":"2022-10-27T10:53:27","slug":"investing-in-virtual-events-is-an-excellent-option-in-2021","status":"publish","type":"post","link":"https:\/\/valkiriahubspace.com\/en\/investing-in-virtual-events-is-an-excellent-option-in-2021\/","title":{"rendered":"Investing in Virtual Events is an excellent option in 2021"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Neither La Sexta nor Cuatro. This year the most viewed chimes were those performed by the youtuber and sports streamer,  <\/span><b>Ibai Llanos<\/b><span style=\"font-weight: 400;\">. More than 552,345 people spent New Year&#8217;s Eve with him and ate grapes, thanks to the platform.  <\/span><a href=\"https:\/\/www.twitch.tv\/ibai\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Twitch<\/span><\/a><span style=\"font-weight: 400;\">  specialized in live broadcasting. In fact, its  <\/span><b>virtual event<\/b><span style=\"font-weight: 400;\"> event managed to be <\/span><b>one of the most watched events of the year.<\/b><span style=\"font-weight: 400;\">. So stay with us as we look at why it&#8217;s important to invest in virtual events this year and beyond.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If there is one thing that has characterized 2020, apart from the pandemic, it has been the great impact of online communications. <\/span><b>impact of online communications<\/b><span style=\"font-weight: 400;\">. Video calling applications such as Zoom, Skype, or even WhatsApp, have experienced record usability, being used 50% more than in previous years. Likewise, during New Year&#8217;s Eve, up to 55 million live video streams were recorded from Facebook and Instagram, according to data from portal  <\/span><a href=\"https:\/\/www.lasexta.com\/tecnologia-tecnoxplora\/\" target=\"_blank\" rel=\"nofollow noopener\"><br \/>\n  <span style=\"font-weight: 400;\">Tecnoxplora<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">. <\/span> <\/p>\n<p><span style=\"font-weight: 400;\">The above examples demonstrate the value that virtual events have acquired, which are no longer to be understood as a temporary <\/span><b>should no longer be understood as a temporary solution<\/b><span style=\"font-weight: 400;\"> to the situation we live in; on the contrary, their trajectory points to a long-term future. <\/span> <\/p>\n<p>Before continuing, we invite you to watch our episode of El Tastet, in which our Valkiria Afterwork producer, <a href=\"https:\/\/www.linkedin.com\/in\/judit-ca%C3%B1izares-88757b205\" target=\"_blank\" rel=\"nofollow noopener\">Judit Ca\u00f1izares<\/a>, gives you a little more information.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/3MK-jMXkcRA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><b>Advantages of virtual events  <\/b><\/h2>\n<p><span style=\"font-weight: 400;\">According to the study &#8220;Future of the In-Person Business Economy&#8221;, conducted by the company Grupo 614, 71% of the professionals in the communication and marketing industry currently imagine an almost virtual future. <\/span><b>an almost virtual future<\/b><span style=\"font-weight: 400;\">  for all presentations or meetings related to your business. In fact, they are even betting on it once the health crisis caused by Covid-19 comes to an end. But what are the keys to explaining the importance of this upward trend? Here we show you why investing in virtual events is a great business strategy.<\/span><\/p>\n<h4><b>Cost savings<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">83% of the companies agree that the economic cost is the main advantage offered by virtual events. Savings have always been a priority for any company, but even more so now in the midst of the economic slowdown. In this sense, virtual events are characterized by the great cost reduction they represent with respect to face-to-face events, since they allow to  <\/span><b>eliminate<\/b><span style=\"font-weight: 400;\"> expenses related to the <\/span><b>physical space or travel expenses. <\/b> <span style=\"font-weight: 400;\">of the attendees. This money can also be invested in more innovative elements, which would surprise the public and offer a greater experience.  <\/span><\/p>\n<h4><b>Increased audience and visibility<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Often geographical and time barriers are a problem to attend certain events, a situation that does not occur if the event is held through an online channel. Virtual spaces allow  <\/span><b>any person, regardless of<\/b><span style=\"font-weight: 400;\">regardless of their location, can be part of the <\/span><b>be part of the experience<\/b><span style=\"font-weight: 400;\">and in the way you want (either through your cell phone, computer, etc.). On the other hand, another aspect that benefits virtual events is the promotion of these through networks, which allows greater visibility among the community, and consequently, to have a great impact.  <\/span><\/p>\n<h4><b>3. Enhanced experiences<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Virtual reality is a trend that is gaining a lot of prominence among event planners as a marketing strategy. Experiences are now designed with the customer&#8217;s needs in mind.  <\/span><b>specific needs of the attendees<\/b><span style=\"font-weight: 400;\">Thanks to technology, attendees become more active players, asking questions or participating at any time throughout the event. <\/span> <\/p>\n<h4><b>4. Measurement<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Event planning and execution are key, but the impact of the experience on attendees must also be considered. Virtual events allow the measurement of certain indicators to define the degree of success achieved. Metrics are used for data extraction, such as: number of attendees, new attendees, engagement or conversions. It is about  <\/span><b>capture detailed information <\/b><span style=\"font-weight: 400;\">to recognize areas of opportunity and strength for improvement in upcoming events.<\/span><\/p>\n<h2><b>Valkiria Hub Space gives you 8 keys to organize your virtual event  <\/b><\/h2>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choose a <\/span><b>central theme<\/b><span style=\"font-weight: 400;\"> on which the event will be based<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Plan the <\/span><b>format<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Looking for a <\/span><b>platform<\/b><span style=\"font-weight: 400;\"> that suits your needs, there are infinite<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create a responsive design, so that the content adapts to the different devices <\/span><b>devices<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Plan the event considering the coherence with the corporate identity<\/span><b> corporate identity<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Considers the <\/span><b>audiovisual production<\/b><span style=\"font-weight: 400;\">the ambience, sound quality or a good internet connection<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create <\/span><b>experiences<\/b><span style=\"font-weight: 400;\"> for the users, through the different sensory channels<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make attendees feel part of the event by including <\/span><b>interactive elements<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">From Valkiria Hub Space we offer you the organization of virtual events taking care of all the details. If you are interested in offering your attendees an impressive and surprising experience in which they will feel involved, do not hesitate to contact us. Our committed team will shape your ideas to co-create an event of unique and unparalleled character. Because crises are the ideal time to innovate. We guarantee that investing in virtual events will take your brand to another level and you will be at the forefront of your industry.  <\/span><\/p>\n<p><b>Reinventing or Dying: The Case of Valkyrie<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Valkiria Hub Space has been working during the months of confinement to <\/span><b>to propose alternatives <\/b> <span style=\"font-weight: 400;\">to face-to-face events, taking into account people&#8217;s safety. In this case, in July it presented its first proposal for the  <\/span><a href=\"https:\/\/valkiriahubspace.com\/2020\/07\/23\/valkiria-realizo-sus-primeros-eventos-hibridos\/\"><br \/>\n  <span style=\"font-weight: 400;\">&#8220;hybrid event&#8221;.<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">an example of a new conception of events, in which the traditional and the new come together to offer a unique and quality result.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to know more about this topic, we invite you to visit our post on <\/span><a href=\"https:\/\/valkiriahubspace.com\/2020\/07\/14\/los-eventos-hibridos-en-barcelona-han-llegado-para-quedarse\/\"><br \/>\n  <span style=\"font-weight: 400;\">hybrid events. <\/span><br \/>\n<\/a> <\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Neither La Sexta nor Cuatro. This year the most viewed chimes were those performed by the youtuber and sports streamer, Ibai Llanos. More than 552,345 people spent New Year&#8217;s Eve &hellip;<\/p>\n","protected":false},"author":21,"featured_media":7755,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[216],"tags":[391,387,389,276,388],"class_list":["post-8532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-hearings","tag-ibai-llanos-en","tag-streamer-en","tag-streaming-en","tag-twich-en"],"_links":{"self":[{"href":"https:\/\/valkiriahubspace.com\/en\/wp-json\/wp\/v2\/posts\/8532","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/valkiriahubspace.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/valkiriahubspace.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/valkiriahubspace.com\/en\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/valkiriahubspace.com\/en\/wp-json\/wp\/v2\/comments?post=8532"}],"version-history":[{"count":1,"href":"https:\/\/valkiriahubspace.com\/en\/wp-json\/wp\/v2\/posts\/8532\/revisions"}],"predecessor-version":[{"id":8538,"href":"https:\/\/valkiriahubspace.com\/en\/wp-json\/wp\/v2\/posts\/8532\/revisions\/8538"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/valkiriahubspace.com\/en\/wp-json\/wp\/v2\/media\/7755"}],"wp:attachment":[{"href":"https:\/\/valkiriahubspace.com\/en\/wp-json\/wp\/v2\/media?parent=8532"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/valkiriahubspace.com\/en\/wp-json\/wp\/v2\/categories?post=8532"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/valkiriahubspace.com\/en\/wp-json\/wp\/v2\/tags?post=8532"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}