{"id":8461,"date":"2022-10-27T10:53:15","date_gmt":"2022-10-27T10:53:15","guid":{"rendered":"https:\/\/valkiriahubspace.com\/2022\/10\/27\/virtual-content-the-ally-of-digital-events\/"},"modified":"2022-10-27T10:53:17","modified_gmt":"2022-10-27T10:53:17","slug":"virtual-content-the-ally-of-digital-events","status":"publish","type":"post","link":"https:\/\/valkiriahubspace.com\/en\/virtual-content-the-ally-of-digital-events\/","title":{"rendered":"Virtual content: The ally of digital events"},"content":{"rendered":"

In a virtual event, the audience is not the only protagonist<\/a>. In fact, the attendees are in the background if we talk about those factors that make it possible to carry out an event of this type, such as virtual content. If there is someone (or something, in this case) that stands out above all else, it is TECHNOLOGY<\/strong>. This is where virtual content comes into play.<\/p>\n

If 2020 has demonstrated anything positive, it is the relevance of technology at all levels, and with it, its ability to achieve the impossible. Specifically, virtual content has been a true revolution in the world of events,<\/strong> and although it is still in the development and adaptation phase, at Valkiria Hub Space <\/a>we know that its journey in the sector has only just begun.<\/p>\n

Remarkable growth<\/h4>\n

According to data from the XR Report, by Fundaci\u00f3n Telef\u00f3nica and The App Date<\/a>, the majority of companies are already using<\/strong> some kind of virtual content tool in Spain, in addition to working on various B2B projects (41.4%), making this one of the markets with the greatest potential<\/strong> at present.<\/p>\n

In fact, if there is one positive thing that 2020 has brought, it is an increase in e-commerce, and with it, the need to seek ways to establish contact through the digital environment. For this reason, large corporations are already contemplating the possibility of including a plan related to virtuality<\/strong> in their strategies.<\/p>\n

On the other hand, the general public also stresses the importance of virtual content, showing an ever-increasing<\/strong> interest. If there is one thing that characterizes technology, it is its ability to meet, and even exceed, expectations, which is why its use is always satisfactory<\/strong>.<\/p>\n

With all this, the new conception of the importance of creating virtual content is leading to a successful outlook<\/strong> for 2022, since it is estimated that more than 15 billion euros will be spent, the highest<\/strong> amount ever recorded in this sector to date.<\/p>\n

\"Stage<\/p>\n

Virtual content in events <\/strong><\/h4>\n

In the first episode of Valkiria Afterwork dedicated to virtual events, we had the pleasure of speaking with Jorge Escobar, director of Framemov, one of the<\/a> best known virtual content creation companies<\/a> in the MICE sector in Barcelona.<\/p>\n

As he explained, his study is based on a vision of how to produce meaningful experiences through technology<\/strong>. But what exactly can virtual content be useful for at an event?<\/p>\n

Here are some examples:<\/p>\n