How to enhance your personal brand in five steps

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Sometimes we find it hard to believe that first impressions matter. However, when we talk about personal brand or personal branding, we have to make a necessary analysis to understand that what we project is what we are. Of course, there are exceptions and contexts, but today we will speak only from a professional perspective.

To find out more, we consulted Juanita Acevedo, an expert coach in personal branding with values. In this article we share the five steps she considers important to boost your personal brand.

Step 1: define very well what a personal brand is

Start with a research exercise. Find out and determine very well what personal branding is, why it is important and how you could give authenticity to yours.

Your personal brand is your first and last name. Your name is your main asset, so it is important that you give it value. It is fundamental to generate remembrance with your personal brand, have you ever wondered if people remember your name?

Step 2: How do others see you?

What comes to your mind when you think, for example, of Disney? What do you think when you hear about the Mcdonald’s brand? Do you identify the values and emotions associated with these major global brands? Well, now put yourself in someone else’s shoes and try to guess how they see you.

The perception that others have of you, that is your personal brand, are you happy with it? This perception is very important because the personal brand is the mark we leave in people’s minds from the moment we are born.

Take care of your personal brand, it equals reputation.

Step 3: Create your personal brand!

It all starts with answering two questions: who you are and what you want. These may seem like simple questions, but you will need to spend a little time to get them straight.

To solve the first answer you must identify your strengths, values and weaknesses because these are the ones you have to know how to manage. Introspect and evaluate what you want to achieve.

Step 4: to be or to seem?

At this very moment you must be thinking that the most important thing is to be, but that’s not entirely true. Although we may be reluctant to believe it, in the professional environment, “to appear” can be decisive for the first impression.

The principle of personal branding is consistency. Therefore, the key is to be what you look like and look like what you are. They hire you for what you look like but will fire you for what you really are and show.

Step 5: tools for projecting your personal brand

You can be a good professional, but if the world doesn’t know you exist, no one will come knocking on your door. Today there are many online and offline tools available.

personal brand

These are the four tools that Juanita Acevedo recommends using:

Photography and video:

Everything enters through the eyes. A good profile picture and a quality video can convey the idea of what you want to project. Use the same photography on all the platforms you use and stop to think about the possibility of video marketing.

Not only is it fashionable, but video marketing is effective in capturing the attention of your target. Studies say that a video is more effective than text. In other words, an audiovisual material stimulates the sight and hearing, and you can faithfully transmit the essence of your personal brand.

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Business card:

Everyone says it’s old-fashioned, but it’s a very powerful tool. Even if they say it’s old-fashioned, the impression you leave is striking.

Linkedin profile:

If you don’t like social networks, that’s fine, don’t be on all of them, but you can’t not be on Linkedin. Something important: it is not about being, but about being well. In fact, it’s better not to be if you’re bad.

Professional profile:

Your resume should be a clear and precise presentation of what you want to convey. Show what your main professional strengths are, the values that define you, the work experience you are most interested in highlighting and what you can contribute with your knowledge. Make the message clear and you will make a difference.

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